{"id":4301,"date":"2021-07-14T09:26:40","date_gmt":"2023-12-01T14:53:00","guid":{"rendered":""},"modified":"2023-07-19T08:04:02","modified_gmt":"2023-12-01T14:53:00","slug":"curso-marketing-digital","status":"publish","type":"post","link":"https:\/\/vicerrectorias.utp.edu.co\/viie\/curso-marketing-digital\/","title":{"rendered":"CURSO MARKETING DIGITAL"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>PROGRAMA DE FORMACI\u00d3N A EXTENSIONISTAS ADMINISTRACION INSTITUCIONAL DE LA EXTENSION VICERRECTORIA DE INVESTIGACIONES, INNOVACI\u00d3N Y EXTENSION<\/strong><\/h3>\n\n\n\n<p><span class=\"post-content__span\"> La Vicerrector\u00eda de Investigaciones, Innovaci\u00f3n y Extensi\u00f3n de la Universidad Tecnol\u00f3gica de Pereira los invita cordialmente a participar en el <strong>CURSO MARKETING DIGITAL<\/strong><\/p>\n\n\n\n<p><span class=\"post-content__span\"> <strong>Dirigido a: <\/strong>Docentes o administrativos vinculados a proyectos institucionales de extensi\u00f3n universitaria debidamente registrados, cuyo prop\u00f3sito principal sea la venta de servicios.<\/p>\n\n\n\n<p><span class=\"post-content__span\"> <strong>Objetivo General:&nbsp;<\/strong>Formar a los participantes en el uso de internet como nuevo canal de venta y como medio para generar relaciones con los usuarios y gesti\u00f3n de la reputaci\u00f3n online de los servicios ofrecidos. Aprender\u00e1n a construir, gestionar y moderar comunidades en torno a una marca o servicio en la web y a utilizar herramientas digitales para lograr los objetivos comerciales de la organizaci\u00f3n.<\/p>\n\n\n\n<p><span class=\"post-content__span\"> <strong>Intensidad:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>30 Horas<\/p>\n\n\n\n<p><span class=\"post-content__span\"> <strong>Horario:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>Mi\u00e9rcoles 3:30 p.m. a 6:30, a partir del 25 de agosto de 2021<\/p>\n\n\n\n<p><span class=\"post-content__span\"> <strong>Modalidad:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong>Sesiones sincr\u00f3nicas por google meet.<\/p>\n\n\n\n<p><span class=\"post-content__span\"> <strong>Otorga:&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; &nbsp;<\/strong>Certificado&nbsp;&nbsp;&nbsp; de&nbsp;&nbsp;&nbsp; asistencia&nbsp;&nbsp;&nbsp; expedido&nbsp;&nbsp;&nbsp; por&nbsp;&nbsp;&nbsp; la&nbsp;&nbsp;&nbsp; Universidad Tecnol\u00f3gica<\/p>\n\n\n\n<p><span class=\"post-content__span\"> <strong>PROCESO DE SELECCI\u00d3N: <\/strong>La Vicerrector\u00eda de Investigaciones, Innovaci\u00f3n y Extensi\u00f3n seleccionar\u00e1 a los participantes de la capacitaci\u00f3n, teniendo en cuenta los siguientes criterios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Orden de preinscripci\u00f3n<\/li>\n\n\n\n<li>Docentes o administrativos vinculados a proyectos institucionales de extensi\u00f3n universitaria debidamente registrados, cuyo prop\u00f3sito principal sea la venta de servicios.<\/li>\n\n\n\n<li>Solo se asignar\u00e1 un (1) cupo por proyecto o proceso.<\/li>\n<\/ul>\n\n\n\n<p><span class=\"post-content__span\"> <strong>CUPOS DISPONIBLES<\/strong>: 20 cupos disponibles&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p><span class=\"post-content__span\"> <strong><a href=\"https:\/\/media2.utp.edu.co\/archivos\/PROGRAMA%20DE%20FORMACI%C3%93N%20A%20EXTENSIONISTAS%20Curso%20Marketing.pdf\">M\u00e1s Informaci\u00f3n Aqu\u00ed&nbsp;<\/a><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media2.utp.edu.co\/imagenes\/CDMD.jpg\" alt=\"\" width=\"810\" height=\"810\"\/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>PROGRAMA DE FORMACI\u00d3N A EXTENSIONISTAS ADMINISTRACION INSTITUCIONAL DE LA EXTENSION VICERRECTORIA DE INVESTIGACIONES, INNOVACI\u00d3N Y EXTENSION La Vicerrector\u00eda de Investigaciones, Innovaci\u00f3n y Extensi\u00f3n de la Universidad Tecnol\u00f3gica de Pereira los [&#8230;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4301","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/vicerrectorias.utp.edu.co\/viie\/wp-json\/wp\/v2\/posts\/4301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vicerrectorias.utp.edu.co\/viie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vicerrectorias.utp.edu.co\/viie\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/vicerrectorias.utp.edu.co\/viie\/wp-json\/wp\/v2\/comments?post=4301"}],"version-history":[{"count":3,"href":"https:\/\/vicerrectorias.utp.edu.co\/viie\/wp-json\/wp\/v2\/posts\/4301\/revisions"}],"predecessor-version":[{"id":10725,"href":"https:\/\/vicerrectorias.utp.edu.co\/viie\/wp-json\/wp\/v2\/posts\/4301\/revisions\/10725"}],"wp:attachment":[{"href":"https:\/\/vicerrectorias.utp.edu.co\/viie\/wp-json\/wp\/v2\/media?parent=4301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vicerrectorias.utp.edu.co\/viie\/wp-json\/wp\/v2\/categories?post=4301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vicerrectorias.utp.edu.co\/viie\/wp-json\/wp\/v2\/tags?post=4301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}